Here are some serif fonts with a sample sentence to give a visual example of the font: There are two types of fonts: Serif and Sans-serif. What’s the difference between serif and sans-serif?Īs you probably know, a font is a typeface that the email client uses to display the text. If you want to expand your font base further, consider using web fonts like Google Fonts that are hosted on a server. The only caveat is there’s a shortlist of web-safe fonts, and these fonts can be a bit boring if you’re trying to make your email design stand out from the crowd. These default fonts are “email-safe” or “web-safe” because they’re pulled from your user’s local directory, and there’s a good chance that email-safe fonts will display. This means they have broad support across email clients, desktop and mobile devices, and operating systems (OS). Several fonts come pre-installed on almost every device. Use email-safe fonts to build your own visual brand or product identity without resorting to images.įonts are great for jazzing up a boring email, but you’ll probably encounter support issues if you use just any font. You can use images to develop a strong visual brand identity, but images usually have their own email client support and rendering issues. Keep your user’s attention once they open your emails with strategic use of creative fonts.ĭevelop a strong visual identity without using images. Be playful with fonts to help your email team create impactful content to capture your subscriber’s attention.

Accessible fonts